In an attempt to reduce packaging waste, Sainsbury’s has begun selling milk in 2-pint plastic bags. It is claimed that the bags will reduce milk packaging waste by 75%.
The idea is that the 2-pint bags should be used in conjunction with a specially-designed 2-pint jug which will also be available in store.
By choosing not to use litres for milk, Sainsbury’s will be presented with a dilemma if they want to extend the idea to other products. Should they start selling bags of fruit juice or wine in non-standard 2-pint sizes?, or should they stock a second, more standard-sized, jug for 1-litre bags? Even after the deregulation of package sizes, however, wine will continue to be required to be sold in prescribed quantities which do not include 2 pints.